Why Business Metamorphosis?
People often ask why we call our company Business Metamorphosis? A metamorphosis is a transformation, and we at BML we are about business transformation. But that isn’t the reason for our name. This little story tells where the name came from..
The graphic that we
use to symbolize our business originated in a dream that I had many years ago
long before I left Kodak and founded BML. In my dream a caterpillar gorged itself on leaves until it was so big
that it burst. But when it exploded the disgorged
contents weren’t digested leaves, they were a flock of beautiful butterflies.
In this visual metaphor, the caterpillar represented giant corporations like the three that then dominated our community. These companies were then getting bigger and bigger by devouring all the local economic resources as other behemoths were doing all across the United States.
This kind of growth is not sustainable, and today we see the
effects of the Caterpillar explosion as one big company after another sheds the assets
they accumulated in their glory days or ships the jobs that they then created to countries where labor is
cheap.
What will support those workers who no longer toil inside
the caterpillar? In my metaphor, those
workers create a legion of small businesses to rebuild the economic life of the
community.
But creating all those new businesses and making them
prosper is by no means an easy task. Most of the former inmates of the caterpillars gut need lots of training and lots of help. Fortunately the resources are available. Finding them, and at a price that the startups can afford is the
challenge.
At BML our mission is to help those small companies create the economy of the future. To replace the Caterpillar economy with the Butterfly economy. We help small companies to 1)Find Opportunities 2) Organize and Manage them, 3) Exploit them and 4) Protect them.
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